Friday, April 9, 2010

Logorama (Part II)

http://www.youtube.com/watch?v=B7URxWTb6hE&feature=related

The second and final part to this short film continues with Ronald McDonald taking hostages (including Big Boy and the Esso mascot) inside a Wendy's restaurant. As the Michelin men swat team moves in on him a gigantic earthquake begins causing chaos in the downtown Los Angeles setting. During the commotion, Big Boy and Esso escape the crumbling city as it collapses in on itself and becomes sunken under a sea of oil. The movie ends with the camera panning out into the depths of space and eventually total blackness. I really enjoyed the parodies in this animation and was amazed at the shear amount of logos that it incorporated. I think the primary message that it was trying to convey was the dangers of our incessant desire for consumerism, oil, and money, and how these will eventually be our downfall as a society.

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